Working together to ideate, validate, build, launch & scale ventures to profitability. Building innovative new products that solve real customer problems.
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Take an idea to a set of deliverables that support a Business Model canvas - building confidence in spending more time refining the proposition in future phases. Basically, that there is a real problem to solve and that we are able to realise the solution in a timely way, with clarity on the customer who will pay for it.
Taking the outputs of Phase 2 and adding more meat to the bone. This phase involves doing a deeper dive on the customer, the solution, the technology, the pricing and proposition as well as the market. With a set of defined outputs including a business case, primary and secondary customer research competitive intelligence, product and technology strategy, this phase gives you the confidence to move to Phase 3 and further refine our understanding of the problem and solution space.
Working standalone or as part of a multi-disciplinary team, we will take the outputs of Phase 1 and 2 and build a product and lightweight venture to run and operate. This phase not only includes development of the application and infrastructure to enable the product, but a set of lightweight processes to support a viable venture. This includes marketing, finance and sales processes, channel strategy, pricing strategy, plus some initial customers to iterate understanding as we launch into Phase 4.
As well as continuing to refine the working outputs from Phase 1 and 2, this phase involves realising (and iterating upon) the roadmap to support customers pain points and delivering solutions that extend above the initial value proposition. This phase involves onboarding customers and releasing features to support a profitable outcome for the venture and cementing product-market-customer fit.
Once we have achieved profitability and product market fit, we need to accelerate delivery of the roadmap, onboarding additional customers and automating processes, making them repeatable at scale. This phase could include a glide path for a My Red Crayons exit to a new leadership and product team to ensure an enduring operational capability and further scale the venture to new opportunities.
As well as enabling a “Cradle to Exit” process for building new ventures, My Red Crayons team also provides additional Product Services to support your own organisation review, refine and recharge your own Products & Ventures. We take elements of our process and deliver them as standalone distinct services that My Red Crayons will deliver.
Work with your team to review and refine your existing ideas and propositions to take to build a compelling case to proceed (or otherwise) so your organisation can focus on those propositions that align with your wider strategy and have the best chance of success and profitability.
Take 1 or more of the 5 Venture Builder phases outlined above and we will act in a consultancy capacity to deliver specific outcomes to ensure we achieve your objectives for the given Venture Builder phases. We also operate a shared risk reward model we can discuss.
